LED TV today is like the darling of household electrical laptop batteryappliance enterprises, in fact, in addition to watching television and LED technology has been widely used in outdoor displays, traffic lights and business DELL laptop battery areas.
Reporter learned yesterday, with the national policy for promoting the cause of LED lighting, Sharp and Matsushita are in the preparatory work, if everything goes smoothly this year, the two sides will introduce LED lighting products in China, the past two years, Toshiba, Panasonic, Sharp and other giants have to enter the LED lighting market, and are home from Japan to overseas Inspiron 6000 battery,Inspiron 630m battery market expansion.
Based on China's "energy-saving semiconductor lighting industry views" target in 2015, functional lighting, LCD backlight, landscape decorative market penetration rate of LED products will reach 20%, 50% and 70%.
Shenyin data show that driving under the policy, China's LED industry, the average gross profit margin can reach 40% - 50%, in China for many years the development of industry, the person in
charge of Philips Lighting, LED Lighting prices than traditional lighting equipment prices higher than the number of times, the next generation of lighting technology development.
LED into a household electrical appliance enterprises a new profit point of
Sharp Business (China) Limited Sakai Gong told us B2B company has established a special department, the department is responsible for sales of LED lighting. Now to do some preparatory work in this sector, such as market research, the initial preparation work to prepare for entry into the Chinese market. If successful, the business this year, Sharp is expected to be extended to China, the "initial is mainly Inspiron 6400 battery commercial."
In 2008, Sharp at a low price strategy to enter the LED lighting market, in June 2009, the company released a new LED light bulbs, its market price of about 4,000 yen, only half of competing products launched in the market immediately after the set off a wave of strong shock waves, forcing the price of other brands have also announced new 3000-4000 yen (about RMB 230-300 million) or so.
In the Japanese market, LED lights are a hot commodity, in addition to Toshiba, Panasonic, Sharp and other giants have to enter the LED lighting market, the major Japanese appliance stores have been on the area to open up sales of LED lights. Japanese G FK report shows that about 4500 the Japanese home appliance chain stores, in November 2009 Week 3 LED bulbs sold about 3,500 more than in July 1st week jumped about 35 times.
LED lighting standards at the beginning of the development, the government will raise the "City 10000 10" LED lighting demonstration projects, it has doubled to the "city of 2 million 50." According to Chinese Ministry of Science and Planning, 10 10000 City plans to enter Phase 2, that is, from the current 21 semiconductor lighting model city, expansion to 50 cities, build 2 million LED lights Inspiron 640m battery.
The official forecast in 2013 will reach 30 percent penetration rate of LED lighting. Domestic large-scale airports, highways and other infrastructure investment, as well as the Shanghai World Expo and Guangzhou Asian Games and other large indoor and outdoor exhibition and competition will drive display, LED traffic lights and other product demand. In Guangdong, "Guangdong LED lights local standard" implementation, "East of thousands of" LED street lamp demonstration project is rapidly advancing. All this means tremendous business opportunities.
Lighting from the "zero" to "full"
Panasonic also revealed yesterday, Panasonic Electric fiscal year 2010 will be imported in the Chinese market LED lighting products, such as: road lamp series, Down Light Series. Among them, indoors, grid lamps, lamp and other prices in the 200-100 yuan / W. In the outdoor spring of this year China began to promote the road lights, price 150-100 yuan / W. The decorative products such as LO GO use, etc. in China before the promotion.
It is reported that Matsushita will strengthen the LED lighting business, lighting, appliances and components, LED lighting business, the fight for 2012 annual sales reach 350 billion yen (in Japan at 250 billion yen in overseas 100 billion yen), the year 2015 to reach ¥ 100,000,000,000 (in Japan at 700 billion yen in overseas 300 billion yen).
Relative to the Sharp and Panasonic, Philips, one of the earliest in the country to promote LED lighting business. Philips Electronics China Group Communications Director Zhang Tong-hua said that this is a relatively new technology, the company will as a next-generation technology, ahead of the direction of research, occupied a strategic position in the Inspiron 9200 battery,Inspiron 9300 battery company.
According to Philips in 2005, began the layout of the means of global acquisitions has now formed epitaxial, chip, package, application of a complete industrial chain in China, has been in the promotion of civil business both. "Last year, Philips Lighting in China to experience the building of 80 Museum, displaying the latest LED lighting products, in addition, Philips also has entered the lighting equipment sales channels."
Technical Barriers to high, difficult upper edge
It is learned, LED lighting epitaxial wafers and chips account for about 70% of the profits of the industry, LED lighting package, accounting for about 10% -20%, LED lighting applications, about 10% -20%, but the upper reaches of the high technical barriers, China has no comparative advantage. As in the upstream chips and epitaxial films, mainly for industry, the top 5 largest global companies in Japan Nichia, Toyoda Gosei, the United States Cree, Europe, Philips and Osram are to be controlled, control most of the core patented technology.
LED illumination white LED luminous efficiency is very obvious, is an important means of energy-saving, but the price is not accessible at present. According to Philips in introduction, generally speaking, 3-5 times more expensive than traditional lighting, in fact, Philips LED desk lamp also has a 2,000 yuan price tag. "LED lighting and lighting in the past, the concept of difference can be said to break the original chain Inspiron 5150 battery,Inspiron 5160 battery." According to its introduction, the original home lighting, light bulbs or other components can be bad for their replacement, but LED lighting is a whole concept, but also living longer, reaching 15-20 years.
Matsushita Electric official said that China LED development has been relatively fast launch speed and style, the price is relatively cheaper foreign brands, but, LED light-emitting particles key technologies, China's domestic manufacturers have not yet high levels of TEP. Shenyin pointed out that the Chinese LED industry is to rely on policy support, with an average gross profit margin can reach 40% -50%. Coupled with application of LED in the display area of promotion, attracted separate ways competing capital investment in LED projects, Shenyin pointed out that the procurement barriers will accelerate the concentration of the market in order to Guangdong, for example, government procurement, the amount will generally be in billion yuan, short-listed firms must at least 50 million of the sales volume and have sufficient cash flow ability to withstand more than 1 year deferred payment.
